Halo is a leader in Virtual Tours Boston in the 5-star hospitality, entertainment and tourism sectors. Our virtual tours are immersive and interactive and provide a full 360 view of a destination. 360 tours have numerous benefits in search ranking improvements, direct booking increases and in offering site visitors an interactive experience when viewing your property, business, facilities or products.
Strategy
The path toward creating a superior product starts with robust data analytics and thoughtful research insights. Our team of strategists and analysts use in-depth user and market research, intuitive information architecture, and product roadmaps to help lay the groundwork for success.
Research & Data
Business Consulting
Innovationting
Branding & Positioning
Go To Market
SEO / SEM
Design
A compelling brand communicates the values, voice, and emotions that you want people to associate with your company. We find every opportunity to convey the most authentic, memorable representation of your brand, with a focus on fluid user experiences and beautiful design.
User Research & Testing
Visual Design
Editorial Design
UX Design
Information Architecture
Environmental Design
Content
With a focus on customer engagement, we create immersive brand experiences and content that captivates, compels, and converts. It‘s not enough to tell your brand"s story. We help develop narratives that resonate with the right audiences, at the right place and time.
Copywriting
Interactive Media & 360 Tours
Illustration
Social Media
Motion Design
Photography & Video
Technology
No matter the solution, a tech stack must be adaptable and grow with the pace of change. Our developers and engineers combine agile product development with the latest frameworks to reduce your technical debt and build scalable solutions that work for your users and your business.
Application Development
Enterprise CMS
eCommerce
Web Development
Emerging Tech
CRM
GUIDING PRINCIPLES
These are some of the principles that are most important to us.
1
GOAL-DRIVEN DESIGN
Our digital economy runs on results. We believe in goal-driven design, pinpointing the intersection between business goals, user goals, and the products designed to bring them together.
2
LEAN TEAMS
Each team has a concise number of multi-disciplinary team members who wear a lot of hats. This approach cuts down on overhead and eliminates unnecessary communication channels that cost time and money.
3
TECHNOLOGY AGNOSTIC
Hammers ≠ screwdrivers, and businesses run on a variety of solutions. For that reason, we don’t subscribe to a specific set of technologies. Our engineering team delivers the right products that make sense for your unique ecosystem.
4
CLIENTS AS PARTNERS
The best products are created when everyone operates as a single unit with common goals. Our success is measured as a team, so we intentionally sit on the same side of the table as our clients.
5
FEWER PRESENTATIONS
We don’t believe in dog-and-pony shows or a strict number of revisions. Good products require hard work, iterative testing, and open collaboration with our clients.
6
QUALITY OVER QUANTITY
It’s our job to make the best products possible. We take on less work so we can do our best work.
DISCIPLINES & TEAMS
Our team members are multi-disciplinary professionals.
5 Core Teams
1
STRATEGY & ENGAGEMENT
Product steering & ownership, account insights, customer service, and overall client / program management.
2
RESEARCH & PLANNING
Research, planning, requirements development, persona development, analytics & insights, focus groups, go-to-market strategies, and user testing.
3
CREATIVE
User Experience (UX) design, creative concepts, iterative prototyping, and aesthetic direction.
4
TECHNOLOGY
System architecture, product development, service integrations, and technical engineering.
5
PROJECT DELIVERY
Management of teams, resources, timelines, scope, budgets, testing, and project backlogs.
ADDITIONAL RESOURCES
Want more insight?
Here is a collection of our process documents that you’ll come across throughout our engagement. We’ve heard these tend to be helpful — feel free to dig in.