OUR SERVICES

360 Virtual Tours

Halo is a leader in Virtual Tours Boston in the 5-star hospitality, entertainment and tourism sectors. Our virtual tours are immersive and interactive and provide a full 360 view of a destination. 360 tours have numerous benefits in search ranking improvements, direct booking increases and in offering site visitors an interactive experience when viewing your property, business, facilities or products.

Strategy

The path toward creating a superior product starts with robust data analytics and thoughtful research insights. Our team of strategists and analysts use in-depth user and market research, intuitive information architecture, and product roadmaps to help lay the groundwork for success.

Research & Data

Business Consulting

Innovationting

Branding & Positioning

Go To Market

SEO / SEM

Design

A compelling brand communicates the values, voice, and emotions that you want people to associate with your company. We find every opportunity to convey the most authentic, memorable representation of your brand, with a focus on fluid user experiences and beautiful design.

User Research & Testing

Visual Design

Editorial Design

UX Design

Information Architecture

Environmental Design

Content

With a focus on customer engagement, we create immersive brand experiences and content that captivates, compels, and converts. It‘s not enough to tell your brand"s story. We help develop narratives that resonate with the right audiences, at the right place and time.

Copywriting

Interactive Media & 360 Tours

Illustration

Social Media

Motion Design

Photography & Video

Technology

No matter the solution, a tech stack must be adaptable and grow with the pace of change. Our developers and engineers combine agile product development with the latest frameworks to reduce your technical debt and build scalable solutions that work for your users and your business.

Application Development

Enterprise CMS

eCommerce

Web Development

Emerging Tech

CRM

GUIDING PRINCIPLES

These are some of the principles that are most important to us.

1


GOAL-DRIVEN DESIGN

Our digital economy runs on results. We believe in goal-driven design, pinpointing the intersection between business goals, user goals, and the products designed to bring them together.

2


LEAN TEAMS

Each team has a concise number of multi-disciplinary team members who wear a lot of hats. This approach cuts down on overhead and eliminates unnecessary communication channels that cost time and money.

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3


TECHNOLOGY AGNOSTIC

Hammers ≠ screwdrivers, and businesses run on a variety of solutions. For that reason, we don’t subscribe to a specific set of technologies. Our engineering team delivers the right products that make sense for your unique ecosystem.

4


CLIENTS AS PARTNERS

The best products are created when everyone operates as a single unit with common goals. Our success is measured as a team, so we intentionally sit on the same side of the table as our clients.

Team Building

5


FEWER PRESENTATIONS

We don’t believe in dog-and-pony shows or a strict number of revisions. Good products require hard work, iterative testing, and open collaboration with our clients.

6


QUALITY OVER QUANTITY

It’s our job to make the best products possible. We take on less work so we can do our best work.

DISCIPLINES & TEAMS

Our team members are multi-disciplinary professionals.

5 Core Teams

1


STRATEGY & ENGAGEMENT

Product steering & ownership, account insights, customer service, and overall client / program management.

2


RESEARCH & PLANNING

Research, planning, requirements development, persona development, analytics & insights, focus groups, go-to-market strategies, and user testing.

3


CREATIVE

User Experience (UX) design, creative concepts, iterative prototyping, and aesthetic direction.

4


TECHNOLOGY

System architecture, product development, service integrations, and technical engineering.

5


PROJECT DELIVERY

Management of teams, resources, timelines, scope, budgets, testing, and project backlogs.

ADDITIONAL RESOURCES

Want more insight?

Here is a collection of our process documents that you’ll come across throughout our engagement. We’ve heard these tend to be helpful — feel free to dig in.

We're always thinking about the future of Interaction Design