Project Overview: CMF - Comprehensive Brand Transformation

We revitalized CMF's brand by implementing a comprehensive branding strategy, which included a new logo, color palette, and stationery design. Additionally, we redesigned their interior space and created informational packets and merchandise aligned with their brand identity. For one year, we provided them with a consistent stream of content for various platforms, accompanied by a social media strategy that empowered them to manage their online presence effectively.

Yamen Pi

Packaging Design Manager

Mahmoud EI-Gebaly

Senior Brand Designer

Mohamed Mohsen

Senior Brand Designer

Muhammad Abu Aly

Senior Brand Designer

David Morgan

Junior Brand Designer

overview overview

Color Palette

#057a87

R : 5
G : 122
B : 135

OCEAN ABYSS

#e0c3c2

R : 224
G : 195
B : 194

ICE CHERRY

#e0c3c2

R : 224
G : 195
B : 194

PANTONE 4287 C

#54c3bd

R : 84
G : 195
B : 189

PEPPER MINT

#e0c3c2

R : 255
G : 255
B : 255

WHITE

#54c3bd

R : 84
G : 195
B : 189

PEPPER MINT

#e0c3c2

R : 255
G : 255
B : 255

WHITE

Typography

FRAGILE

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

MONTSERRAT

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Logo

TellMe Studios brought our vision to life with their creative expertise. The rebrand has given CMF a fresh, modern identity that resonates with our audience.

CMF Leadership

CMF

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